How to Make Your Marketing Emails Better

Contrary to common expectations, marketing emails are still as effective means of promotion, as they were before the era of social media. According to a 2012 research, 44% of recipients of marketing emails bought at least one product following the promotional message they have received. If you want your promotional emails to be more effective, follow our tips for all [p2p type=”slug” value=”design-mobile-e-commerce-site-consumers-fall-love”]e-commerce[/p2p] businesses.

Marketing Emails

Make sure that the subject is interesting

Since Google added the Promotions tab to Gmail, many online retailers started to panic and did everything they could to convince Gmail users to move their promotional emails to the Primary tab. It is a fact that marketers have seen a decrease in the number of Gmail users, who opened marketing emails since the introduction of the Promotions tab, but the decrease was minimal (roughly 1%) and let’s not forget that the tab was introduced to help users organize their emails, not to prevent them from opening promotional emails. If the subject line of your email is interesting, Gmail users will notice your messages regardless of the tab. Make sure that you put the most important information in the subject line and try to make it sound exciting.

[Read More: The Key to E-commerce Success – Tips for Online Retailers]

Choose your focus

If you send your [p2p type=”slug” value=”5-sure-shot-ways-to-intensify-your-email-marketing-strategy”]marketing emails[/p2p] frequently, there really is no reason to try to include as much information as possible in one mail. You can send a few separate mails, each one focusing on a different topic. Promotional messages should be concise and easy to read. Most customers do not spend more than a few seconds checking their marketing emails, so make sure that your message is conveyed in a clear and simple manner.

Personalize the content of your marketing emails

Email marketing service provider MailChimp published results of a study, which prove that personalized promotional emails are more effective – they can increase open and click rates by 15%. Recipients of personalized emails are also less likely to unsubscribe. In order to gather as much data about your customers as possible and use it to create personalized marketing emails, you should optimize your Magento store. Hire Magento developer to implement solutions, which allow you to learn more about customer’s activities on your website and apply that knowledge to creating personalized promotional mails.

Use attractive images, but use them in a smart way

Nothing catches the attention of prospected customers as much as attractive images and graphics. You can use them to convey information about your products, deals or to create an image of your brand. However, do not limit your information to images only. Remember that many email clients block images from recipients they do not recognize, so if you rely heavily on images, some users will never be able to see the content of your message. Create emails, which contain not only graphics and images, but also text. Test every message before sending – can it be read also by users, who block all images? Last, but not least, make sure that your images are optimized for mobile platforms and can be displayed on smartphones and tablets.

Games Security
jQuery Plugins
Best Picks Of jQuery Plugins For Web Developers
Plumbing
How to Optimize your Plumbing Website to get more Calls?
Website
Basics of Website Designing that every successful Web Designer known
External Giveaway Freebie TechnoGiants Giveaway
Focusky Pro
Giveaway #41: Focusky Pro 3-months Plan Subscription
MacXDVD
Freebie: MacXDVD Gives Away 10K Free Copies of MacX Video Converter
Flipbook
Giveaway #40: FlipHTML5 Flipbook 3-months Platinum Plan Subscription
Android iPhone
Chat Apps
Best iOS Chat Apps 2018 – Our Top Rated List
Android Phone
Top Level Apps that Will make Your Android Phone Smarter
iPhone X
The Top 9 Apps Tailored to the iPhone X
Adsense
SEO Professionals
Qualities of a Competent SEO Professionals — Who Should You Hire for Your Business?
SEO
Get the most out of SEO with the Least but the Effective Efforts
SEO Trends
4 Top and Best SEO Trends to Expect in 2018
MAC Software
E-commerce CMS Platform
10 Benefits of Using Magento as Your Preferred E-Commerce Platform
Technology
Technology Trends Expected to Be Major Players in 2018
HEIC Converter
Joyoshare HEIC Converter for Windows Review – The Most Powerful HEIC Converting Tool for iOS11
Blogging Social Media
Blogging
How Blogging Is Crucial To Optimize Your Business Rankings
Social Media Marketing
Some Major Things to Keep in Mind While Planning on Social Media Marketing
Real Estate WordPress
Real Estate WordPress Themes: Some Of The Best Picks
Paid Ads
Infographic: Improvising Quality Score for your Paid Ads
Online Presence
Infographic: How to Maintain a Professional Online Presence as a Service Provider
Smart Cities
Infographic: 3 Reasons Behind the Need for Smart Cities
Customer Loyalty
Infographic: 6 Ways Social Media Can Help Build Customer Loyalty