Last updated: March 4th, 2016
Contrary to common expectations, marketing emails are still as effective means of promotion, as they were before the era of social media. According to a 2012 research, 44% of recipients of marketing emails bought at least one product following the promotional message they have received. If you want your promotional emails to be more effective, follow our tips for all [p2p type=”slug” value=”design-mobile-e-commerce-site-consumers-fall-love”]e-commerce[/p2p] businesses.
Make sure that the subject is interesting
Since Google added the Promotions tab to Gmail, many online retailers started to panic and did everything they could to convince Gmail users to move their promotional emails to the Primary tab. It is a fact that marketers have seen a decrease in the number of Gmail users, who opened marketing emails since the introduction of the Promotions tab, but the decrease was minimal (roughly 1%) and let’s not forget that the tab was introduced to help users organize their emails, not to prevent them from opening promotional emails. If the subject line of your email is interesting, Gmail users will notice your messages regardless of the tab. Make sure that you put the most important information in the subject line and try to make it sound exciting.
Choose your focus
If you send your [p2p type=”slug” value=”5-sure-shot-ways-to-intensify-your-email-marketing-strategy”]marketing emails[/p2p] frequently, there really is no reason to try to include as much information as possible in one mail. You can send a few separate mails, each one focusing on a different topic. Promotional messages should be concise and easy to read. Most customers do not spend more than a few seconds checking their marketing emails, so make sure that your message is conveyed in a clear and simple manner.
Personalize the content of your marketing emails
Email marketing service provider MailChimp published results of a study, which prove that personalized promotional emails are more effective – they can increase open and click rates by 15%. Recipients of personalized emails are also less likely to unsubscribe. In order to gather as much data about your customers as possible and use it to create personalized marketing emails, you should optimize your Magento store. Hire Magento developer to implement solutions, which allow you to learn more about customer’s activities on your website and apply that knowledge to creating personalized promotional mails.
Use attractive images, but use them in a smart way
Nothing catches the attention of prospected customers as much as attractive images and graphics. You can use them to convey information about your products, deals or to create an image of your brand. However, do not limit your information to images only. Remember that many email clients block images from recipients they do not recognize, so if you rely heavily on images, some users will never be able to see the content of your message. Create emails, which contain not only graphics and images, but also text. Test every message before sending – can it be read also by users, who block all images? Last, but not least, make sure that your images are optimized for mobile platforms and can be displayed on smartphones and tablets.