Last updated: April 22nd, 2015
There are many ways to market your business, but none of them is as effective as mobile communications or marketing. While many people think of this as a fairly new concept, it is quickly become one of the best ways to reach your intended customer base. If you still have doubts about the effectiveness of mobile marketing, you should read the following article.
SMS Marketing Open Rate
One solid reason for sending SMS messages as opposed to emails or postal mail communications is that people actually read their texts. If you are like most of the people in the world, you know that people tend to skim through email subject lines and pick and choose what they read. The average person is more likely to open an SMS message they receive in order to view its contents.
The messages are usually short and to the point, which means that people will read them all the way to the end. When people send emails, they have the tendency to add more information than they would in a text. This is one of the main reasons why mobile messages are effective. Since you are expected to keep it short and simple, people will get the message you want to convey right away, which increases the likelihood of them making a purchase from you.
Reach Customers Anytime and Anywhere
You can reach people that are constantly on the go. The whole world is moving all of the time, so sometimes it makes no sense to send email or postal mail. People barely have time to log onto their computers each morning, but everyone takes the time to grab their phones and carry them with them. This means that those people on the subway, in the waiting room at the doctor’s office and in line at the local coffee shop will all receive your messages.
You give people the idea that your products are new and innovative. If a company hasn’t grasped onto mobile marketing, they are usually seen as being a bit out of the loop. Communicating with your target customer base via mobile messages shows them that you are ahead of the times and you have no intention of being left behind. This will give them the impression that your products are the same way, so they will be more likely to buy them.
Customer Interest and Conversion
Since someone has to give you their mobile number in order to allow communications to come through, this means that they are already interested in what you have to offer. Sometimes when you contact potential customers you have no idea if they will be interested unless they respond. Allowing you to message them shows a clear interest from mobile customers, which means it may be somewhat easier to sell your products to them.
If you are not convinced that mobile messages are the best way to market your products, it may be a good idea to get your head out of the sand. Go out there and give it a shot and see how much more successful you become as a result.
Author Bio: Ghaida Eliza is a freelance author who has interest in writing about social media marketing, mobile marketing, and text marketing. She is currently working as a freelance author for Trumpia.
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