Let’s face it, anyone can build a website, there are countless companies out there offering a vast array of web building solutions, some good, some great, and some quite frankly are a complete waste of time! But throwing together a website is really only part of the story, only part of the process. There are literally, hundreds of thousands of web pages, that will never be viewed and therefore stand no chance of commercial success. Some of those sites are relatively good; unfortunately their owners have misunderstood the process and have the cart before the horse. In the online world nobody just happens by your website, credit card in hand!
If you’ve yet to build your website, or about to create a new site, stop! consider first exactly what you wish to achieve with that site, before you start. “Creating a website should follow a process proven to deliver a commercial end result or run the risk of ending up, just another pretty picture in cyberspace!” Fortunately there is a process, and I highly recommend you take a look at it perhaps you already know it.
A time tested, 4 step process, proven to produce websites that deliver commercially! Ok so, let’s now look briefly at each step and why they work in this particular order.
Very, very important. Building information-rich sites is crucial. You must have high quality, unique, relevant content on your site;
- because you want to attract visitors in the first place and
- to generate long term, search engine based free traffic.
Online, people are looking for solutions, for information that leads to solutions. They use the search engines to hunt for the most relevant facts to reach this end goal solution. your job is therefore easy give it to them but don’t just plonk down any old garbage and hope for the best take your time, put in the effort, provide good quality information that will over-deliver and keep your visitor interested, satisfy her need and you will be rewarded. Over time, gradually add new fresh, useful content and you will be creating web pages valued by humans and search engines alike. On the internet, high value content is king!
Much has been written on the subject, and many are making a good living providing (?) this elusive element. Truth is, (excluding social media) there are but two ways to get it, you either pay for it, or you optimize for it. If you take the time to understand the basics, you can easily do both. Paid search, (PPC) such as Google Adwords has its place, and can provide an immediate stream of targeted visitors to your website; however it is a study of its own and can, if not understood, be very costly very quickly! If you want to go that route learn with small amounts (of money!) and don’t be tempted to throw good after bad… owch! been there! Safer and arguably better, is optimization (SEO) for the organic results, as reached via a Google or other search engine search. This is simply intelligent website construction, a process anyone can do. The important point is, the optimization should be built in during the creative process, at the time you’re constructing the site; you are literally building your website to principles that make it search engine friendly, thus leading to high natural positions in organic search results, leading to of course, significant free traffic flow to your site.
You have created a website with value rich content, and fully optimized its pages for indexing by Google (and other search engines). Folks are arriving at your site as directed by their search results. You are keen to have them buy your goods or services, ready with your pitch but wait there’s another vital step in the process of converting your visitors into customers, and you’ve done half the work already. Pre-selling is a warming up process, whereby you develop trust and confidence in your offer its already well known that people are more willing to buy from those they like, trust or respect. By over-delivering relevant high value information, without appearing to be forcing a sale you will almost by default, create an atmosphere that inevitably leads to sales. Simple! As far as your visitor is concerned, her needs are being met, his wishes are being fulfilled, you are providing the very information that is the solution to that which they are searching for in the first place. Pre-selling creates an open-to-buy mindset that smoothly introduces your visitors to your monetization offer.
This is where you make your offer enticing by introducing and highlighting the many benefits of your product or service, and detailing exactly how it offers the solution to their predicament. You have paved the way with informative relevant content and can now look to close with persuasive sales copy, (See formula below). Your call to action should be strong and concise, tell your prospect exactly what they need to do to order. If you have a good product, and you should, let them know exactly how they will benefit by ordering from you.
A formula simple, yet highly effective. Generate targeted free traffic via your highly optimized website, provide information packed content that offers solutions, warm up or pre-sell your visitors by over-delivering on the quality of that content, then and only then, monetize by introducing persuasive, benefit focused sales copy to convert pre-sold visitors into enthusiastic customers. For full details on how to implement each of these steps (with no technical knowledge whatsoever!) grab yourself a free 48 page e-copy of The Simple Art of e-Persuasion at the info link below or visit my site.
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