SEO, also known as Search engine optimization. It can be explained as a set of rules to optimize your website to achieve higher rankings in search engines’ organic results.
One of the great ways to enhance the quality of a website is SEO by making it user-friendly, faster, and easier to navigate.
SEO can be considered a complete framework since the process has several rules (or guidelines), several stages, and a set of controls.
Why is SEO important?
In today’s competitive world, SEO has become more important than ever before. Millions of users search for their queries using Google and SERPs to find solutions to their problems.
For simplicity, though, SEO can further be divided into three main types:
Technical SEO: Technical SEO ensures that the search engines can crawl and index your website without any issues to enhance ranking and visibility.
On-site SEO: On-site SEO plays an equally important role. It can be defined as the rules to apply on your business’s site and make content search engine friendly.
Off-site SEO: Off-site SEO can be defined as a way to promote your website or blog to rank higher in search results. Some of the ways are Guest blogging, Social bookmarking, Article Submissions, Profile creations, etc.
Advantages of SEO
SEO Leads to Better User Experience: There are so many ways to optimize your website to improve and maximize user experience. SEO is used in various sectors and industries such as retail, IT, mobile app development, Education, etc. This includes providing your audience with relevant information, related photos, or videos to support text, easy to navigate web pages, or a mobile-friendly website configuration.
- SEO Is a Primary Source of Leads
- SEO Brings Higher Close Rates
- SEO Results to Higher Conversion Rate
- SEO Ensures Mobile-Friendliness of Your Website
- SEO creates Synergy of All Marketing Activities Online
- SEO Increases Your Followers on Social Media
- SEO Improves Website Speed
10 Ways to Optimize your Website for SEO
We have broken down the top 10 ways to optimize your website for SEO for your browsing pleasure! Each can help improve your rankings on all the popular search engines, including Google and Bing. Let’s jump right in!
1. Have a dedicated page for practical information
According to this report, over 50% of users search for information like business hours, directions to the local store, addresses, etc. This information directly listed on your website will benefit the user and lend some authenticity to the data that you are sharing.
A dedicated page must have the information like:
Name: A business has its name listed for gaining and attracting the majority of the customers, and it is a thumb rule of SEO. It makes a lot of difference whether your establishment is called Starbucks, or Star Bucks. As it helps to prevent a lot of confusion for the users.
Address: Another mandatory rule is to mention and update your business’s address. If your company has more than one location, say all the addresses as it would help the users search and get to your business’ physical location with ease. It will also help you tag it as ‘mailing address,’ ‘corporate office,’ etc.
Contact Details: Along with the business name and address, one must also mention the contact details so that users can quickly contact the business and person if they have doubts or queries. It is always advisable to include your contact details and whether it is a mail address or phone number on your website.
It is advisable to include business hours, and social media handle details along with the phone number, text number, email. As 54% of users look for business hours when searching for businesses, you can see the value in adding that information, and it will ease the process for the users.
2. Optimize for Google My Business
One of the most important factor to optimize your website for Search is Google My Business, as it has become the necessary aspect of search. Since Google is understandably accepted most common platforms for sharing and searching the content, it can viably support and verify your business if it meets Google’s needs.
As Google is the most authentic and acceptable platform, it confirms your business as genuine, the search engine could potentially reward your business with a coveted sidebar space in Google’s search.
To ensure you meet the requirements for Google’s verification and your business is optimized for Google My Business, you will have to create a page with some outstanding, original, and reliable content. Also, it is required to use Google Posts within your business account, ask and encourage the customers to share their reviews and ratings online, and respond authentically to reviews, specifying the business location.
For example, “We really appreciate your valuable feedback on offerings [product/service] in location [city, state]. We value your honest review and looking forward to working with you again.
3. Improve your internal linking structure
Another must-have thumb rule for an outstanding SEO is improved internal linking structure. Both external linking and internal linking are equally important. Although adjusting your internal linking structure will also help you to boost your SEO rankings.
Now the question arises, why is internal linking important?
Internal linking is essential as it does the following:
- It helps to support the website navigation, i.e., it eases the process to go from one page to another.
- It assists with website hierarchy and information architecture.
- It helps to rank power among pages and distribute the page authority.
4. Optimize URL, title tags, headers, meta description, and content
We all know how, when a user searches for something, the only thing that makes them attracted to a website or page is the heading and meta description as they are the only thing that a user can see during a search on SERPs. So, we can say that the heart of a good SEO is an optimized URL, well- defined title and title tags, Headings, and meta description.
The content should be well distributed amongst the headings, and the meta description must also contain the keyword and be within the character limits. When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a unique opportunity to get found in the search engine results pages (SERPs). You also need to optimize search engine content to optimize your website by using high-volume keywords in the URL, title, header, meta description, and body.
5. Add location pages to your website
If your business has more than one physical location, it is suggestive and mandatory to create location pages on your website. Location pages help you provide the readers with your business name, contact details, address, working hours, unique store descriptions, reviews, and ratings from happy customers. If there is any coupon or promotion on the offerings, it must also be mentioned in the web pages. It’s also essential for you to avoid duplicating content and keep your content original across multiple location pages.
6. Adding testimonials
Another good way to optimize your website is to add testimonials. As per the SEO guides, testimonials give out a ‘trust signal’ to Google and other search engines. Collecting and adding some user testimonials will help you set your website apart from your competitors and give you an added SEO boost.
7. Ensure your website is mobile-friendly
Mobile phones and mobile searches go hand in hand, as nowadays, users access their mobile more often than other tools. So, it is also mandatory to ensure that your website is mobile-friendly. There are so many ways in which users can use mobile phones to see your site, such as looking up for ratings and reviews, searching for directions to your business location, and searching for contact information.
One either way to ensure the mobile-friendliness from a user’s perspective is the content is well readable with mobile phones on your website, the loading time is appropriate, the alignment is excellent, etc.
8. Make sure your business name, phone number, and address are consistently online
To make your business more reliable and visible to the users, you have to make it easy to search engines and users to find you. To do so, set up your NAP (name, address, and phone number) with the area code. NAPs must be located in the footer and footer of the website. NAP must be included as a crawlable HTML text on your business website. Do not ever add an image with the NAP as it is not possible to crawl the images from search engines like HTML text.
9. Optimize online directories and citations
Basically, four map data aggregators provide many map data for Apple, Yelp, Bing, Google, Trip Advisor, and more.
- Express Update
- Neustar Localeze
- My Business Listing Manager
Consistency is vital for SEO, and it is mandatory to verify that the citations of your business site are consistent and complete across all the four aggregators. Inconsistencies like abbreviations, misspellings, wrong phone numbers, or lack of suite number can be a problem. Also, make sure that there is no duplicity listing of your business. Citations are equally influential as other features because it helps Google to determine the information about your business and what information is correct. It ensures to show your business in search results.
10. Engage in social media and add posts to Google My Business
Another factor to optimize your website to take into account is engaging in social media and adding posts to Google my business. Nowadays, the trend has changed, and Google considers the content more reliable and authentic that is usually shared on social media platforms. So, make sure that your business is totally engaged with social media.
As we all know, SEO has become a necessity of today’s life and plays a vital role in every industry. Without it, neither of the industry or business sectors can survive in the long term. Millions of users search for their queries using Google and SERPs to find solutions to their problems. The pyramid of all of the details, required information serves up on a regular basis in all marketing feeds can be overwhelming. If you focus on these ten essential ways to optimize your website, it will set your success for now and beyond.