Last updated: February 20th, 2015
Being in the design industry isn’t the easiest at the moment. The competition is really tough and you really need to find the way to get a competitive edge over your competitors in this field. Getting your business a strong online presence can really help you achieve this and is something you need to focus on.
SEO is one of the most cost effective ways of boosting your online presence and here are five simple tips to help you out.
1. Tag Your Images
As a designer you will naturally have plenty of images on your website. It is really important that you don’t just add these on your website because you can make more out of them by carefully tagging them.
Tagging your images with proper keywords can really boost your search engine ranking. There are plenty of helpful tips online on how to best tag your images for SEO purposes and it is a good idea to read these.
2. Find The Right Keywords
One of the core building blocks of SEO is the use of keywords. It is really important that you find the right keywords for your business and start using them across your social media profiles and your website.
There are plenty of good tools for finding the right keywords. For example, you might want to use free tools like the Google AdSense. This and other products like it will make sure you don’t miss out on good keywords.
3. Start Link Building
You also need to put your efforts into link building. This is an essential practice and can really enhance your search engine ranking. The key is to focus on getting links from high value sources.
There are plenty of practices out there that focus on low value link building but you don’t want to do this. It is crucial to get the industry influencers to talk about your designs and business, as this will really give a boost for your business.
4. Get Blogging
Blogging is one of the easiest ways to implement the different SEO strategies. It is a really good idea that as a designer you setup a blog and regularly blog about different things related to your industry and business.
Blogging is also a good way to establish expertise in your field. You should talk about the different materials you use, for instance. Provide information about the unique ETFE properties at Vector Foiltec, for example. This can highlight how much you know about the industry and will be really beneficial for SEO purposes.
5. Utilise Social Media
For a designer images are really important and there are good social media platforms out there that will help you use them for your advantage. For example, Instagram and Pinterest are essential platforms to use for SEO purposes.
Read this article by the Social Media Examiner about the different ways you can use Pinterest, for instance. It is a good idea to really understand these platforms and use them as a way to enhance your brand image.
Guest Post: Alan Brien is really into SEO and he likes to find out the best ways of using it in different online platforms. He is also really interested in the design industry and likes to go to art shows and display.