Social media is a very visual medium. Just not that, the world is a very visual medium.
According to a survey, posts with graphics earn 2.3 times more interest. But what if you don’t have a background in graphic design and need to produce beautiful visuals? While certain businesses can afford to recruit resources or outsource construction work, not everybody can.
Let’s face it: stock pictures have been overused, and they’re not the way to go if you want to increase social media interaction. The positive news is that mastering social media graphics does not necessitate becoming an artist. You can consistently produce entertaining content with the help of simple web resources, infographic designers, and graphic design apps.
Top 9 Social Media Graphics Design Tips
What matters is that you have the right design skills to create social media graphics that easily convey your message while still convincing people to avoid scrolling and look at your content.
So, here are 9 main pointers to assist non-designers in mastering social media graphics and boosting their social media marketing strategy.
Tip #1. Make Your Own Icons and Diagrams
Users are drawn to novelty, so originality still succeeds. There is expected to be duplication and overlaps with too much material available.
Creating original social media content will make you stand out from the crowd. According to a visual advertising marketing report, 40% of marketers said that original graphics assisted them in meeting their marketing objectives in 2019.
So, in the form of icons, diagrams, infographics, graphs, memes, maps, and videos, create your own visuals that better express your message and elicit emotions.
Tip #2. Make Good Use of Stock Frames
Let’s presume you need to show off lifestyle photography but don’t have the funds to do a full shoot. What options do you have left? Photographs from the public domain. Being tactful is the secret to making stock images work. You can’t pick a picture that’s been seen a million times and expect it to connect with your audience.
The first approach is to avoid photographs that seem to be too staged. Choose images that are believable and relatable to the target audience.
Second, rather than using the picture as is, repurpose it and make it your own. Here are some fast ways to make stock images more important by customizing them:
- Text should be added to include context.
- Crop a part of the picture to draw attention to the contact.
- Colors should be changed to meet the brand guidelines.
- To alter the tone, use filters or add contrast.
- To further personalize the image, add icons and illustrations.
Tip #3. Determine the Focal Point of The Picture
The focal point must be identified in order for the design to be effective. This is especially crucial when making graphics for social media because you must make the most of the small space available.
As a result, begin by defining the key message you want to convey via the graphic. Although you can be tempted to say anything, it’s best to keep your contact focused in order to prevent frustrating users.
If you’ve decided what you want to say, you’ll need to choose a focus point and construct your graphic around it. This draws attention (to the right places) and aids in the communication of the message.
Tip #4. Contrasting Colors can be Combined
It can be difficult to choose the best colors for the social media graphics. Colors have an effect on mood, attitudes, and feelings, so advertisers must select colors carefully. A dull brown, for example, would not elicit the same reaction in you as a light yellow.
Colors that make the visual pop can be used when modelling for social media. Using the right mix of complementary colors that complement the brand’s style and help storytelling is more critical than if you choose vibrant or subdued colors.
If you use more than 2-3 colors, the audience will get confused. Experimenting with gradients and adding texture to the graphics is also a smart idea.
Tip #5. Choose the Best Fonts for Your Project
The same way that any color has a personality, fonts do as well. When it comes to font selection, there are two things to keep in mind:
- Personality of the brand
You can’t choose a beautiful font that makes it difficult for your fans to decipher, or worse, use a font that contradicts your brand persona.
So, keep it easy with your typography by pairing fonts that complement each other and your brand. If you’re adding a sub-text, use one font for the primary correspondence and another from the same family for the sub-text. You can also experiment with font shapes and proportions to draw attention to specific elements of the visual.
Tip #6. Establish a Hierarchy of Visuals
The importance of building a visual hierarchy while designing graphics is always overlooked by non-designers. What is the concept of a visual hierarchy? It’s the placement of different design elements in such a way that the most significant message is highlighted first. It’s as if you’re telling the listener what to read.
Since the majority of users would be reading your social media posts on their smartphones, the lack of visual hierarchy is likely to mislead or, worse still, cause them to click past your message. To give your design some order and indicate value, you can use sizing the elements, comparison, colors, and typefaces to establish visual hierarchy.
Tip #7. Brand Components Should be Included
With so much content circulating on social media, it’s critical to use brand features in the graphics and create a clear brand identity to improve memorability and popularity. To leave a lasting mark, include your slogan, main symbols, brand colors, and your brand mascot.
This does not, however, imply that you can plaster graphics with your brand elements and allow them to overshadow the communication. The trick is to subtly incorporate branding elements so that people recognize your brand without having to be informed. You could also create a branded prototype and tailor it for various posts using an online poster creator, saving time in the long run.
Tip #8. Hit an Equilibrium
Getting the right mix will aid you in creating optimal graphics that are crisp, easy to read, and straightforward.
Asymmetrical and symmetrical balance are also possible. If you have the same architectural elements on all sides of the center point, you can call it symmetrical. Asymmetrical means that the pieces aren’t all the same, but they’re distributed in such a way that the overall visual is balanced. Balance can be achieved by changing the font, colors, contrast, and other design features so that the visual is appealing to the eye.
Tip #9. Be Consistent
Examine your social media feed: does it seem to be a jumble of unrelated messages, or does it seem to belong to a single brand? If you’re leaning toward the former, it’s time to change your ways.
Developing a strong visual presence on social media necessitates maintaining continuity. Consider every well-known brand; the fact that you may associate it with a certain color or font demonstrates the significance of brand recognition. (learn more about social media manager hiring here.)
Make a branding checklist for your business that includes colors, typefaces, models, themes, post types, and editing design. This should be the go-to guide on anything related to branding.
Be sure that any article you make has a clear look and seems to be part of a whole. Following this procedure would help you boost market loyalty and set yourself apart from the competition. Don’t start from scratch the next time you host an Instagram giveaway or make a product launch. Review your brand guidelines and adhere to your strategy.
Brands are competing for publicity on social media. You can either blend in with the crowd or stand out with eye-catching visuals that draw attention to your content. That’s not all; in addition to increasing interaction, well-designed social media graphics will also help your SEO marketing campaign by attracting related website traffic.
So, to master social media graphics, follow these nine design tips, and don’t let your lack of design skills deter you from making beautiful visuals.