Marketing industry used to be confined to sale of goods and services. But over the last few decades, every sector of a nation’s economy from textiles to tourism has hit marketing industry. The rapid growth of technology which has revolutionized the ways of living with the launch of Google and other social networking sites has completely changed the face of the marketing industry. Technology and marketing have become inseparable from one another in the recent times.
Let us have a look as to how the technology has evolved in the marketing industry.
Trading as the basis in marketing sector
The technology was bare to the minimum and the mediums used for advertisements are simple then.
- Concept: The approach and philosophy behind marketing were simple in the last century. Only exchange of goods and services is carried out for fulfilling the basic necessities of the user and customers. There was no surplus in production nor was the produced marketed outside the country.
- Competition: With new ways to travel, marketing spread to different regions and this lead to competition among the local markets and imported goods. Then the need for quality products to be marketed has arisen to withstand the rising popularity of the standard goods.
- Communication: The marketing industry has slowly gained better grounds with advertising in papers and magazines. The next step in marketing communication between traders and common people was the broadcasting in radios and TVs.
- Branding for reputation: The start of the industrial revolution has made companies think of ways to attract people in buying their goods. This has led to design innovative concepts and market them as a brand strategy to make the company’s reputation stronger.
The text-based internet marketing of the yester years is soon replaced with interactive marketing with videos and ad campaigns. Previously websites were built just as information sites about the company and product, but now it has grown into online marketing websites with millions of products displayed across the web.
Considering the consumer’s viewpoint, marketing has become integrated into their daily life with technology advancement. The daily use of computer, tabs, and smartphones has made the marketing strategies easier to reach the people as opposed to advertisements in TV.
The search engines play an important role in marketing and to outrun the competitors, companies have started using ad words, keywords and paid ads to optimize the WebPages. The algorithms of the SEO have changed and getting a good ranking has become a key factor in online marketing.
With the ever-changing and evolving technology, marketing is continuously trying hard to keep up with the trends and coming up with creative ways to promote their goods and services. The pace with which internet is working has unified the markets from all over the world.
Rise of Global Markets with Technology
Business is no longer restricted to the sale of goods and services to their cultural audience. They are promoting their views and offering the products to consumers from all over the world. The appeal for exotic goods has made the global business a success and technology has provided a means to share and buy them. Not only big brands and businesses but also local and personal businesses started using technology to get ahead in the competitive markets to sell their products globally.
Blog marketing and social media websites
Initially, blogs and article were a modern way to promote products of a brand and the number of blogs promoting such content was very low. After that, blogging has become rampant with the use of laptops and Smartphones. Blogs have become the basis for marketing campaigns with detailed content. It helped by giving product information and getting to know the customer reviews which helped greatly in building consumer relationship with the company.
Social media websites like Facebook, Twitter, and Instagram are the trending technology means to market products. With loads of information everywhere on the internet, customers are getting smarter in identifying the genuineness and quality of the products sold. So marketing has taken a new form by posting videos and giving transparency about their brand.
With the consumer being the center of the marketing industry, businesses have taken the help of internet and SEO tools to target customers based on their social profiles. Data are generated based on individual’s browsing and similar interests and products are targeted towards the individual. Leveraging the technology, marketing campaigns is now using B2C strategies in their promotions.
In general, technology has highly helped businesses to achieve their ultimate goals within short span of time and exposed customers to global products which otherwise are unattainable and out of reach. The future growth of technology is yet to bring new trends and revolutionize the way their business performs and connect to their audience on a closer level.