If you are in the process of learning more about search engine optimization, you have probably read that following the Google SEO basics is a necessity. However, you could be wondering why you should follow all of these rules and guidelines when preparing your site to rank on the major search engines. It is very important to pay attention to and follow the Google SEO basics for several reasons, though.
It Works Better
Although you might be concerned about your search engine rankings on other search engines as well, chances are good that Google is your primary focus when it comes to SEO. Google’s algorithms can detect whether or not your site is following the rules in many cases, however, and you will find it a whole lot easier to rank high if you follow the Google SEO basics.
You Can Avoid Getting Penalized
If Google thinks that your site is breaking too many rules and guidelines, there is a good chance that your site can be penalized. When this happens, your site will not appear in the search engine rankings at all. This can be a nightmare for those who depend on their sites, and it can be difficult to get Google to change its mind. By following the Google SEO basics, however, you can help prevent yourself from having to deal with these penalties.
It Will Improve Your Site
In past years, a lot of people used unethical SEO, and many of them were successful at ranking high on the major search engines. However, many of these sites weren’t very appealing to human beings; they were often littered with spam and other things that made them unpleasant to view and read. You have to make sure that your site is interesting and informative for the people who come across it, and following the Google SEO basics can help. Then, you don’t have to worry as much about people thinking that your site is riddled with spam or is simply unpleasant to use.
It’s Not Too Difficult
If you think that learning the Google SEO basics will be tricky, you will probably be delighted to realize that the rules really aren’t that strict at all. Google simply wants website owners to create quality websites with real content that will be appealing to real readers. As long as you work hard to make your site nice and don’t try to cheat or use spam, you shouldn’t really have to worry. It is still important to learn the Google SEO basics to make sure that you don’t inadvertently break any of the major guidelines.
A Professional Can Help
SEO professionals make a living off of helping people rank their sites on Google and other search engines without breaking the rules. If you are having a difficult time getting a grasp of all of Google’s rules or simply don’t know how to promote your site on search engines, you can always count on an SEO professional to help. Then, you can enjoy all of the benefits of a higher-ranking site without having to take care of all of the work yourself.
Resource Box: This post is written by Larry Smith, the Director of Internet Marketing at Neueseo, who is an expert in Web Development, Online Advertising and SEO and a specialist in the management of Google AdWords Advertising Campaigns.