Last updated: July 10th, 2014
If you are starting a new business you must do it with your eyes open. A business plan is fundamental and you have to be aware of the competition you face. You need to have start-up finance in place and recognise that you may need to survive without income for a period of time. It is likely that you are coming from another company in the sector and think that there is scope to develop your own business and grab market share. You will have targets; they do not need to be too high but you must do everything in your power to hit them.
As a matter of urgency you need a well designed website that makes an immediate visual impact on anyone that sees it. It must be easy to navigate with images and perhaps video but nothing that is too long. Your website pages must provide information and possibly angles that people may not have considered before. The fact that you have experience in the sector should mean that you have a good idea of what is required.
The next job that must be done is to develop the website so that it reaches a prominent position on the top search engines and thus is visible to a potential audience. There is no doubt that you will have confidence in your abilities or you would not have set out on your own. However, no one is a one man band and you should employ expertise for the Internet part of your business. It is the single most powerful marketing tool in today’s world and that is extremely unlikely to change.
The Internet and marketing
You would be making a mistake if you decided that the Internet side of your business will look after itself. You must aim at an audience and not just expect it to appear. That audience can be attracted to your website by quality blog writing and astute posting of news on the social media. There are also quality blogs that have some association with your business sector. They are likely to be prepared to accept guest blog posts from people with a good reputation. Initially, it’s unlikely that is a job you can do and it is likely that none of your newly appointed staff can either, even if they had the time. It’s something best left in the hands of experts in internet marketing.
All this activity helps to link you to the audience; anyone who asks questions or comments is obviously interested in your message; you have not just got an audience; you have a quality targeted audience. You can see your progress on a regular basis through website statistics and search engine position and discuss strategy with your expert. If you engage the right help, your hunch that you can succeed should pay off.
At http://www.manualoutreach.com/ you can get an idea of what can be done to help you develop your presence in the digital market place. You know about the competition that is already there and you need help to achieve the Internet visibility that they currently have, as soon as possible. You can make contact and ask questions without obligation.