Last updated: November 15th, 2013
Social media: a personal interaction or a content marketing strategy for businesses?
As an existing question asked by many, both answers are correct. While it might seem particularly odd, many companies fail to realize that social media links to the remainder of the world. Billions of people use many different social networks, giving viable options for marketing strategies.
Although intended for personal interaction through networking purposes, businesses have learned to utilize social networks to their advantage. Since a booming sensation occurred with social networks, certain techniques for SEO purposes can make any company standout.
Add Useful Information
Facebook and Twitter remain the two largest social networks in the world. Interactions contained within these two networks promote and yield the largest acclaim for gaining additional customers.
However, nothing comes as more of a disappointment to a customer than a page that has no valuable information. In order for a business to utilize these social networks, setting up business pages with useful information for the customer gives the best results.
As an example, if an alcohol recovery center creates a webpage, it will be in their best interest to make little “tips” on these social networks to give their customers reassurance. Recovering alcoholics might come back to your page for a little “pick me up” simply because you are on a convenient network that possesses useful information.
Linking, a common SEO strategy, contains more value than a business notes. Linking within social networks yields positive results for the company and their content marketing strategies. Not only will this affect the business’ webpage ranking on Google, it will also redirect all customers to your webpage via social networks.
Promoting a business on any social network is guaranteed to yield unique traffic. The more heavily prompted, the more traffic a company will gain access to on a monthly basis. Even more, linking from one social network to the next will give viewers the privy information of knowing a company is on more than one network.
Focus on the main point – content marketing. If nothing on a business page correlates directly to customer satisfaction, product information or customer service, it contains no value. Staying focused and keeping the page about the business and not about yourself makes the page seem more legitimate. Even more, consumers receive a better vibe about the page.
Take into consideration everything that is occurring within your webpage. Content needs to stay focused at all times to maximize marketing results.
Social networking blogs remain one of the most positive methods of continued engagement with customers. While providing useful information is vital, creativity in delivering the content remains just as important. Alluring the customer into reading forward and persuading them that the content you are writing is valuable is the main duty of the writer.
Hiring a writer who can create engaging content in a creative and relate able manner is ideal. Businesses who invest in the right writer will find themselves gaining more steady traffic. Also, being in tune with susceptible creativity and content marketing strategies will also help businesses to rank higher on Google and other search engine websites.
Social Networking Equates to More Traffic
New businesses or small businesses generate more results with content marketing on social networks. Customers do not expect larger corporations and companies to respond back nor do they expect them to consistently update their news feed. As already established, customers visit companies with or without social networks.
Small and new businesses do not have the same start-up. Building upward by engaging with customers and updating news feeds will often build the ladder to success.