Last updated: June 18th, 2014
There are seemingly endless companies and consultants out there who promise to effectively manage all SEO services for your website. However, don’t be lured by promises of false gold, or of companies who promises that they will do too much too quickly.
Read on to find 3 common mistakes made by novice internet marketers and learn from their mistakes.
Expecting the Impossible
With all the SEO consultants out there promising to work magic on your website in order to have it show up as the number 1 result on Google within a week, a lot of small business owners are starting to expect the impossible before they even really get into the game. This is the most important mistake to avoid. Learn to manage your expectations before you even get started. Although the internet moves quickly, and is in a constant state of flux, there are also major, established presences out there who commit massive amounts of resources to maintaining their leadership positions. Bear this in mind when you set out on your journey.
Working with Dodgy Companies
Of course you don’t want to work with dodgy companies. Nobody does. And yet so many people do, especially in the internet marketing field; which means that you need to learn how to notice and avoid fly-by-night SEO services companies. The first red flag should be companies that promise more than they can deliver; saying that you’ll be number one on Google results, or saying that you will start seeing improved customer conversions within a week. When a company promises too much, you should immediately start to question their business practices. If they can’t explain specifically what they are going to do in order to fulfill their promise, then you should definitely think about doing business with someone else.
Trying to do it All at Once
Start small, and always test your results. Whether you are managing your own SEO services, or outsourcing it to a professional company, start with one simple project and then test the results. For example, you might optimize your company website first. Once you’re done with this, then you can look at your pipeline and see how customer landings and conversions have improved. If you were effective on this project, then move on to something else; say a company blog, and then test your results for that. If you try to do everything at once, you’ll introduce too many confounding variable to be able to draw any meaningful conclusions, and you might very well end up worse off than you started.