Search Engine Optimization
SEO

A Beginner’s Guide to SEO

Major search engines, such as Google and Yahoo have search results which are based on what the search engine ranks as the most relevant to the user. Web pages, videos, ads and other local content are being processed over thousands of other pieces of content and are being displayed in the search results. Some will — Read More —

PPC vs SEO
SEO

SEO or PPC: Which One Is Accurate For You

There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you. To decide which strategy is best for you, consider the basics. It is easier to judge the — Read More —