There are many companies that still fail despite doing what they think is an effective marketing and they end up closing their doors. The problem with those companies that failed is that they were not able to differentiate themselves from their competitors. To achieve what these companies did not, there are various content marketing strategies you can follow starting today. If you can properly follow and apply these strategies, you will begin to see changes immediately.
1. Make consistently relevant content for your audience
Have you ever visited a company’s page on social media and quickly skipped over? Of course, you have. Unfortunately, ours is a generation where people do not spend a lot of time on content unless it is truly captivating. Therefore, if you’re to have any hope for success, make sure that every post you make on your website, social media page, newspaper ad, etc. is excellently crafted.
Beyond the actual content, consistency is just as crucial. Just look at celebrities and socialites whose fame keeps growing with time. They know to ride any publicity stunt, be it bad or good. In business, this should show you the importance of keeping your audience engaged at regular and predictable intervals. Remember, it’s better to on your audience’s mind like an earworm, after all, that’s why some tunes stay stuck in your head.
2. Find the right experts for the job
Do you know why news shows invite external experts for interviews even when they have their own? They provide specialized insight into whatever industry it may be while also making viewers trust the information. Doing the same for your content marketing strategies will make audiences trust your content more. Add to that, you also gain from receiving expert opinions and accurate information.
There are many ways to make use of such experts to boost your brand and, subsequently, the effectiveness of your marketing agenda. Many of them can be reached through social media, then get them to vouch for your products/services. If possible, partner up with them and have them contribute to your marketing push. As for the content itself, do not be afraid to spend on quality experts as well. Sometimes the cost of hiring an expert may be daunting, but the results will be well worth it.
3. Constantly analyze performance and change
Once you have all your ducks in a row, don’t get comfortable with the initial success. If you do, the plan might run out of steam and the results will reverse. It is thus very important to always keep track of the progress by continuously reviewing the performance of your blog posts and/or videos.
It is easy to track which blog posts were most viewed on your website and that way you get to learn about what your visitors like to read. From this knowledge, you can focus your next blog posts to be similar or even better so as to maximize the reach to your audience. All web hosts will have tools for analyzing how long readers spent on each page and other statistics for location, age, gender, etc. All of these could be useful in formulating more effective content marketing strategies.
Videos are much more brutal because you only have a little time to catch a viewer’s attention; otherwise, they just click on the skip button. Study how long viewers spent watching your videos and which ones was the most popular then focus your efforts on similar formats. As a rule of thumb, you have succeeded if viewers have been watching for at least 30 seconds.
4. Reach as many people as you can
There are many different ways to reach your audience, and you should incorporate all of them to maximize reach. Remember that your intention is to reach out to people and not the other way around. As such, use all marketing media available to you whether it be social media, billboards, newspaper ads … basically, anything that pulls another pair of eyes to your business. Do not also be too shy to participate in trending topics whenever possible and relevant. Such forums, seminars, and conferences can help you catch someone’s attention, which is what you want for your business. Partnering with other influencers online through backlinks will help build your website’s ranking and perhaps even some valuable mentions.
5. Create a trust for your brand and products
People will usually go for the products they trust, and that trust is built through references. Inasmuch as marketing helps to achieve this, research has shown that people tend to put more trust in their friends and family than conventional advertising methods. Consequently, you need to get people sharing their experience with your services online. Social media can be incredibly powerful in this effect because when people share positive reviews, their friends are likely to believe them.
These content marketing strategies should give your business a boost to get you going for the long-term.