Affiliate Marketing Advice: Writing Amazing Sales Copy

One of the key aspects of web development, affiliate marketing, and digital marketing generally, is content. It’s vital that the words on your site don’t just make sense but are also genuinely interesting, engaging, and persuasive.

License: Creative Commons image source

License: Creative Commons image source

It’s up to you to make sure that your site’s content is all of these things and if you think you might need a little help on that front, we’ll be spending the next 500 or so words explaining exactly how you could up your sales copy skills by following these few simple rules.

Be persuasive but don’t be too pushy

Nobody likes to feel like they’re being forced into a decision so ease off the accelerator a bit if you feel like your prose might be a little ‘forceful’. As the old saying goes, “you catch more flies with honey than with vinegar”. Of course this doesn’t mean you should be too passive either. One of the most convincing forms of sales copy is a ‘review’ of the product or service you’re trying to sell. This way you can come across as sounding quite impartial and your words will hold a lot more weight with your audience as a result.

Engage your audience

Make sure that the lion’s share of your copy focuses on the primary benefits your affiliate’s product or service can offer them. If you’re more aware of your audience, this will obviously prove that much easier, which is why affiliate marketers are advised to focus on affiliate services and products that they themselves have real world experience with.

Be clear and concise

If your copy is too flowery or difficult to read, nobody is going to take it seriously. The artistry of sales copy is in finding that perfect balance between colloquial and formal language, and in making sure that it makes sense to people from all backgrounds; but particularly to your target audience. Even if you target audience tend to communicate through convoluted ‘text speak’ though you should never stoop to their level as affiliates will expect a certain level of quality. Thorough spelling and grammar checks are obviously also highly recommended.

Pick a commanding headline

Not only is the headline the first thing that visitors to your site will see, it’s also the piece of text they will use as an instant litmus test to judge whether or not they bother to read the article beneath. Try to weave the product or services most obvious and intriguing benefit into the headline somehow and make the copy focus specifically on that benefit. For example, if your affiliate was selling a new phone that boasted unprecedented camera quality you could use something akin to “Make clearer, sharper, better memories with the ‘Phone X’, the camera phone to end all camera phones”.

Keep it short

Whilst you were probably taught back in school that short, broken sentences were the stuff of the devil, in sales copy it’s generally quite venerated. Shorter sentences are simply easier to read than long sentences which often go nowhere. Take technology giants ‘Apple’ for example. Nearly all of their sales copy is kept as brief as possible, befitting their minimalist design ethos. There’s a ‘staccato’ rhythm to short sentences, sound bites and quotes, which draws more attention to the individual words contained within and will ultimately make much more of an impact.

Use technical specifications, but use them sparingly

Including a few of the products more impressive ‘tech specs’ will really help sell it, especially to more technically minded consumers. It’s important not to go overboard however as you might alienate the more casual consumers. For example, going back to phones again, you’ll definitely want to include the memory, processor speed, and the megapixel density in the specs as these are figures buyers use to compare and contrast products. Including incredibly precise technical information though will make your copy almost sound like a science lesson and might turn prospective buyers off.

Of course these are just guidelines that you can feel free to add to or detract from. More than anything though your copy needs to tell a story and steer clear of cheap gimmicks such as unfavourable product comparisons and easy jokes.

Writing excellent sales copy is an art, and as with any art it requires practice, but with these tips hopefully that practice should prove just that extra pinch more fruitful.

Guest Post: Amy is a digital marketer that started her career writing online sales copy for small brands. She now regularly works with affiliate marketers to assist them in all aspects of their organic marketing. Today Amy writes for ClickSure; read more from them here.

Games Security
jQuery Plugins
Best Picks Of jQuery Plugins For Web Developers
How to Optimize your Plumbing Website to get more Calls?
Basics of Website Designing that every successful Web Designer known
External Giveaway Freebie TechnoGiants Giveaway
Focusky Pro
Giveaway #41: Focusky Pro 3-months Plan Subscription
Freebie: MacXDVD Gives Away 10K Free Copies of MacX Video Converter
Giveaway #40: FlipHTML5 Flipbook 3-months Platinum Plan Subscription
Android iPhone
Chat Apps
Best iOS Chat Apps 2018 – Our Top Rated List
Android Phone
Top Level Apps that Will make Your Android Phone Smarter
iPhone X
The Top 9 Apps Tailored to the iPhone X
SEO Professionals
Qualities of a Competent SEO Professionals — Who Should You Hire for Your Business?
Get the most out of SEO with the Least but the Effective Efforts
SEO Trends
4 Top and Best SEO Trends to Expect in 2018
MAC Software
E-commerce CMS Platform
10 Benefits of Using Magento as Your Preferred E-Commerce Platform
Technology Trends Expected to Be Major Players in 2018
HEIC Converter
Joyoshare HEIC Converter for Windows Review – The Most Powerful HEIC Converting Tool for iOS11
Blogging Social Media
How Blogging Is Crucial To Optimize Your Business Rankings
Social Media Marketing
Some Major Things to Keep in Mind While Planning on Social Media Marketing
Real Estate WordPress
Real Estate WordPress Themes: Some Of The Best Picks
Paid Ads
Infographic: Improvising Quality Score for your Paid Ads
Online Presence
Infographic: How to Maintain a Professional Online Presence as a Service Provider
Smart Cities
Infographic: 3 Reasons Behind the Need for Smart Cities
Customer Loyalty
Infographic: 6 Ways Social Media Can Help Build Customer Loyalty