Last updated: February 13th, 2015
Nowadays, communicating with your clients is essential in any business. Email, phone, social networks, all of these channels are very good to have. But there is another one that allows your clients to contact you in a stress-free and fast manner: a chat app.
Why you should choose a chat app in order to promote your business
First of all, people are always on the run. They may not have the time to write you an email and wait for the reply, but it is it surely more convenient to drop a few lines in a chat app and get an instant response. If you are running a delivery restaurant or a catering business, then a chat app is a must-have. Your clients can place their order in just a few minutes without having to spend money on phone calls. Plus, everyone is mobile these days, so you must keep up with your clients!
How to find great chat apps to promote business
Firstly, you have to know that there are numerous chat apps on the market. Some are customizable, some are not. If you want your company logo to appear in every chat window, then you will probably have to pay for your app. One of the most important things for a business that keeps a close relation with the clients is to make sure that the app you chose allows you to multitask, talk to several clients at a time. Moreover, there are some who also offer the possibility of a call or even video call (Zinzzchat.com, for instance). Such a chat app may save you the additional costs of installing a VolP phone line.
Nonetheless, scalability is also a factor that you should keep in mind, especially if you are planning to expand your business in the next year. The best apps offer the possibility of adding multiple chat operators, so you don’t have to go through the process of choosing a new one whenever your business grows. If you are running a business addressed to more than one nationality, you should consider and app that supports special characters, at least for the most frequently spoken languages.
Some of the top chat apps also provide you with some basic info about the clients you speak to, like their IP address or their referring URL. Thus, you can have an idea about their location and their preferences.
Feedback is important! If you wish to evaluate your activity constantly, then you should opt for an app that offers you the possibility to send surveys to all the customers you speak to. However, make sure you don’t overuse this feature or it may become tedious.
Last, but not least, you should not make a purchase without testing the product. Most companies offer a free trial of their chat app, so you should take them up on their offer and make sure that the app suits your needs. All in all, chat apps are a great means to promote your business, as your clients can use them for finding information in a timely manner. On the other hand, you can also use them in order to send out promotional messages, like discounts or special offers.
About Author: Diana is a amateur to cover news. She contributes for many websites as Socialmediaexaminer.com You can find here at Twitter @NetSpySoftware.