Blogging has become all the rage these days.
Every business, whether small or large scale, seems to be doing it. But despite its ever-increasing popularity, it’s not hard to come by so-called marketers who will give you an eye roll if you say that blogging can boost sales and increase the revenue earned by a business.
Can blogging really help your business? Does it increase your web traffic and aid your SEO strategy?
The simple answer is, yes.
Blogging facilitates SEO, there’s no doubt about that. It has the potential to maximize your profits by attracting more visitors and thus, generating more leads.
But how does it work? And how can you ensure that you are doing it right?
Take a look at the following article where we discuss the answer to these questions. The article also highlights some commonly believed myths about blog writing and uncovers the truth about blogging for SEO.
The Relationship Between Blogging and SEO
You probably know already what SEO entails. It is all about ticking off the maximum number of items on the list of factors that Google uses to determine the rank of your website on the search engine results page.
Now, running a blog is definitely not on the list per se. But it sure is the best way check off a large number of items on that list in an efficient and effective manner.
Through blogging, you can cover several keywords that match common search queries. Also, you can easily target long-tail keywords, which is one of best ways to attract more visitors to your site. Moreover, you can earn backlinks from top-performing websites as well as feature guest posts from renowned writers on your own blog to build a large following.
Myths About Blogging
Are you amongst the few marketers who have still not jumped onto the blogging bandwagon? Or are you wondering why your content marketing campaign isn’t yielding fruitful results even though you have been blogging for quite some time now?
Whatever the case might be, make sure you don’t fall trap to these commonly believed myths about blogging.
Blogging is Not for Every Business
Blogs are not for companies with ‘fun’ offerings only.
Whether you sell fashion accessories or run a law firm, rest assured that blogging can promote your business in the online world.
Different customers have different questions about all types of goods and services. And in today’s internet-driven world, the first place they turn to look for answers is Google. That’s where blogging comes into the picture.
By regularly publishing fresh and informative content on your blog, you can cover the various aspects of your products and services that customers are willing to learn about.
A tax filing company that posts blogs specially written for confused taxpayers can increase its outreach far beyond what is achievable through any other marketing channel.
However, to cash in the benefits of blogging, you need to feature interesting and engaging content that is in line with what the potential customers are looking for. Creating such compelling content is not everyone’s cup of tea, so you might want to consider hiring a professional copywriting service for this task.
You Don’t Need to Blog if You Are Following Other SEO Strategies
Your homepage, About Us page, and other main pages contain all the important keywords you need to rank high on search engines. So, you need not bother yourself with blog writing, right?
Let’s understand this through an example. If you run a plumbing service based in City ABC, obviously you must have covered keywords like ABC plumbers and plumbing service ABC. But the truth is that these ‘short-tail’ keywords won’t do you much good. At least not as quickly as you want them to.
As mentioned earlier, blogging allows you to target long-tail keywords (four or five word long keywords). Since, these keywords are very, very specific to what you are selling, they offer the highest chances of boosting your website’s rank and generating hot leads in the shortest time possible.
Blogging for SEO – The Foolproof Way
Don’t Install Too Many Plugins
A significant proportion of all businessmen/ marketers who take on blogging for SEO, create the site using WordPress. And WordPress has great plugins for just about anything and everything.
Table of content plugins, product catalog plugins, author profile plugins, video player plugins, gamification plugins, ad management plugins, and whatnot. Sure, they might help in making your blog more attractive and interactive, but at the same time they also have the potential to do a lot of damage.
Some plugins might not be compatible with your current theme. Or some might stop working after either of the two things update automatically. This can create a break in your website’s code. As a result, your entire blog can be affected.
Keywords, Keywords, Keywords
Keywords are the crux of content marketing through blogging. Some people think that one keyword in say, a 1000—word blog is more than enough. These are the people who aren’t really aware of SEO and how crawlers work.
If you want to optimize your blog posts for a particular keyword, you need to feature it in the meta title and meta description as well as include it in the post’s headline, first sentence, and last paragraph. You must also try to include the keyword naturally in the middle of the content at least once.
However, note that keyword optimization is not the same as keyword stuffing. Unnecessary and repetitive use of a given keyword can actually harm your website and push it down the search engine results page.
So, now that you know the truth about blogging for SEO, hopefully you can leverage the same to take your business to the next level.