Digital Marketing
General

10 Tips for Great Digital Marketing

Digital marketing refers to adding modern digital techniques to traditional marketing methods to effectively reach out to today’s internet-oriented consumer. The new information and communication options available these days such as smartphones, social media websites and video streaming have made several tried and tested digital marketing strategies ineffective and obsolete.   So, if you want [Read More]

Digital Marketing
Infographic

Infographic: The Role of Digital Marketing in Business Development

Over the last decade, there has been a shift in paradigm from an analog to a digital realm. With more and more people relying on online information, the need for digital marketing has become inevitable for businesses worldwide. It has transformed into a window of opportunity for companies to reach out to a wider audience [Read More]

Artificial Intelligence
General

Is AI Making Inroads into Revolutionizing How Digital Marketing is done?

The unprecedented progress taking place in the field of ‘Artificial Intelligence’ (AI) is quite promising. It tells a lot about how future will look like given that many prominent companies are setting up R&D facilities in order to reap benefits using profound potential of AI. Microsoft and Apple are partnering to create the real-world applications [Read More]