Should e-commerce merchants consider blogging as a vital part of their marketing strategy? The answer is yes! Since last 10 years, blogging has been proven to be helpful for businesses to expand their reach. Though, it is also true that blogging hardly existed around 20 years ago. Today, there are millions of blogs up and — Read More —
Repeat purchases are the holy grail of eCommerce. They are an element that makes or breaks any digital storefront, one that keeps operations afloat and allows businesses to thrive. Well, the first thing is to take a step back and think beyond the money-grabbing schemes. Customers are not dollar signs and they do not like — Read More —
The expansion of online shopping and the growth of eCommerce have opened up an online presence for brick and mortar businesses all over the world. Customers are finding that by going online, they are able to find better prices, better values, and a larger area of communication not only with business owners but other consumers — Read More —
eCommerce is going mobile in a big way, and many studies show the trend in mobile shopping just keeps rising. In the past two years alone, the percentage of eCommerce sales on mobile devices rose from 2% to 8% in the U.S., according to research from comScore, Forrester and eMarketer (check out this infographic for more — Read More —
Many eCommerce sites are flirting with mobile buyers; some eTailers have fully committed. But a recent Harris Interactive survey makes this clear: if you fail to perform during a shopper’s first visit on your site, don’t count on getting a second chance. More than 70 percent of U.S. consumers use their smartphones to shop, and — Read More —
