There are so many reasons why video marketing is a great means of promoting your business on Facebook. In fact, over 76 percent of all Facebook users from the US claim that this is their favorite network for discovering videos. In other words, while images, gifs and statuses still play a vital role on this social network, videos are becoming the new face of Facebook.
Other reasons behind this are the fact that videos are much cheaper to make and they get more attention, and the fact that over the past few years Facebook did quite a bit to appeal to users of this particular format. Nonetheless, this doesn’t mean that using video marketing on this network is an easy thing.
There are so many ways to enhance its success rate, so here are six tips for using video marketing that can definitely help you out.
1. Upload directly to Facebook
A lot of people believe that there is no difference between posting a video on Facebook directly or leaving a YouTube link. However, the reason why Facebook included all those new features (such as live) is to try and keep as much traffic on their website. Because of this, it is only logical that the platform itself tends to strongly favor videos that are directly uploaded to Facebook and, therefore, makes sure that it is seen by more people.
2. Make teaser videos
A lot of people prefer focusing on their YouTube channel, which makes them dislike the idea of posting the same content on both of these networks. One of the ways to deal with this is to use teaser videos on Facebook in order to draw people towards your YouTube account. In order to achieve this, you’ll need some great editing and animation skills. Another great idea is to have someone do a voice over. This way, both your Facebook and YouTube accounts will benefit, and you will manage to build up the hype around your content.
3. Tell a story
The very word corporate has a tendency to alienate a lot of people. The first image that pops into people’s minds is a bunch of fake-smiling people in suits trying to appear likable to the camera. This, however, is not how you want to run things. In order to make a corporate video that stands out, you need to make it dynamic and engaging. One of the ways you can do so is through a simplistic, yet captivating, animation that will give your brand a completely new identity. Not an easy thing to do, but with the right guidance, not impossible either.
4. Add value to users
A general rule of the social media is that you are allowed to shamelessly self-promote your business as long as you are not overdoing it. What we mean by this is that as long as you constantly deliver content that adds some value to your audience, you are allowed to mention your business somewhere in the video. Take for example the very ending of the pilot episode of Rick and Morty, which is literally a full minute of the title character just promoting the show. No one really had anything against it seeing how the previous 20 minutes were full of brilliant content.
5. Be time-efficient
In a way, what you need to do is make detailed reviews, step-by-step tutorials or give people tips on their particular areas of interest. All of this needs to be edited carefully, which means that there should be no fluff content whatsoever. Sometimes, in order not to make it feel like you are wasting your viewers’ time, you may decide to fast-forward certain segments of the video. For example, if you had a cooking channel, the last thing you would want is to make it half an hour-long in order to follow what’s going on in the oven in real-time. This last example might be a bit extreme, but you get the point.
6. Stay fun
Finally, while Twitter may be a place where you go to inform yourself on the celebrity opinions on the state of things in the world, with Facebook, this isn’t the case just yet. People on this network still want to be entertained, which is why you might want to take an informal and even fun approach to your content. Of course, your main goal remains the same and comedy is only to be used as a vessel for your agenda.
At the very end, it is more than clear that using video marketing on Facebook is no small matter. By not paying attention to the method you employ, you can get subtly sanctioned by the platform itself. However, all of this is mild in comparison to what happens when your content isn’t good enough. Here, you need to employ all your wit, creativity and ability to think strategically in order to overcome all the obstacles that might get in your way. Luckily, where there is will, there is always a way.