Writing is a passion for various people including you and me. The hobby that crosses paths with personal zone to the realms of professionalism. The micro blogging trend is as old as web 2.0. As time passes by, blog posts have gained popularity through their subjects and discussions. Marketers here found a great opportunity and jumped across the bandwagon. Along with the marketers, bloggers and small enterprises with the web presence also jumped in to grab the advantage that would cater to their niche audience.
What is Guest Posting?
Guest Posting means writing article or blogs or posts for other hosts. There are various websites that need authentic and originally written content on subjects that are of relevance to their website.
Guest Posting can be termed as a cycle of sharing and writing, in the terms of internet this can be termed as the quality link that search engines consider and contribute to raising SERPs and the cycle continues. In other words, we can say that Guest Blogging is one of marketing strategies that exist online and can be invested in.
As a brand if you aim to spread your message and win the trust of your targeted audience, make an initiative to contribute to content that is relevant to your target or niche market.
As a brand you should be aware of the major benefits of guest blogging in search engine optimization services. Here are the top benefits of guest posting.
1. Instant Exposure to targeted audience
As a brand, when you contribute to other blogs, this should pique the interest of your audience. It should not matter if you get a reference link back to your web page or not. Managing to write a top quality post o your website, one obvious thing that you can expect is heavy flow of traffic on your website as soon as your content goes live.
Having website on traffic is as essential for your brand as it is to have blood for your body. Many a times it may happen that a simple blog can spark the conversion rates and can get you much sales if done in the correct and effective manner. One must optimize the website’s landing pages, CTA’s, and other elements to boost the conversion rates of your website.
2. Establishing Authority
When a brand decides to try its hand on blogging and writing, the major importance that it should lay on is the quality of the blogs. A website can establish itself as an authority by encouraging well narrated and authoritative blog posts on a certain subject. The search bots have an influenced choice towards websites that have relevant and authentic information in regard to the subject.
At the same time, the guest blogger is also availed the advantage of reach and exposure after the websites post his article. He is exposed to readers of niche category who are generally with to explore the information on certain relevant subjects. Hence, the guest blogger can avail the advantage of establishing himself as a quality content/copy writer.
3. Improves Writing Skills
There are some writers who are great and then there are people who are great writers. No a single person can be tagged with the quality of perfection on the go. But great and impactful writers have one common trait; they put continuous effort until they arrive at their decided masterpiece. It is a task of great efforts to build a relationship between subjects that interest you and then writing them. But once you have mastered this trick, you can achieve success in creating niche readership among the targeted audience.
The sites that are involved in blogging are on a continuous hunt for genuine and authoritative writer and their write-ups. The writing skills of such writes assure them of legitimate traffic thus leading to improvements in the rankings and their ratio of converting the traffic. Hence practice makes a man perfect.
4. Fortify your backlink profile
There are various websites that publish guest blogs. These websites allow their writers to leave on link in the blog that leads to their own website. Because major of the websites don’t offer any financial compensation for the hard work that is submitted. A mention of your brand or a link that is keyword optimized is what they can provide to return the favor of your write-ups.
One single backlink from an authoritative blog is of a great benefit to the SEO of your brand. The search engine optimization agency tend to make your content more visible to search engines such as Google. Try to target authoritative websites that are relevant to that of yours as much as possible to gain major positive effect on the SEO of your company.
5. Growing Brand Awareness
Guest Blogging is one of the assured methods adopted by brands to establish authority in their niche targeted segment. While blogging, you must make sure of sharing tips that are easy to implement and are not already found elsewhere. As a brand, you need to leverage an opportunity to the audience in order to let them know what your brand does, and how it would act to and resolve problems.
Also, while you frame content, make sure to narrate it from the point of view of a brand. Ensure to instill the voice of your brand in every single post that you publish on the internet. This will help your brand to make personal touch with your targeted audience and it will turn more recognizable to the audience irrespective of where you submit your guest posts. Also make sure that you use conversational and humorous approach to engage your readers.
With the current trend of digital marketing, and an increasing demand of fresh content every day, it is impossible for you to ignore guest posting. Guest Blogging will act as a crucial step that you take as a brand in order to achieve success for the online marketing. Once you get hold of the tricks and the benefits; give it a try and see if you can make the best of it for your brand. Because Guest Blogging is going to expand the reach of your business in one or the other way.