Last updated: July 24th, 2015
Using SEO tools is an excellent way to improve your online profile and increase the amount of traffic that visits your website or webpage. There are a number of different SEO tools available to use and some time should be spent considering which products would be most suitable for your business. The best way to do this is to first become familiar with what it is the various tools do as this will allow you to make an informed decision based on your company size and clientele type. This article will examine the most useful SEO tools and will explain how to find an appropriate provider.
SEO ToolsLicense: Image author owned
SEO stands for search engine optimisation, and is a process that raises a website or webpage’s ranking in the various search engines people use today. These include popular search engines such as Google, Yahoo and Bing, and SEO tools use organic methods to achieve a higher placing. Organic methods involve things like rewriting existing content and adding new content to the site or page, as opposed to using advertising methods such as pay per click. It is much more beneficial to use organic methods as they will improve the quality of your site and allow you to see how your business is represented on the Internet.
Search Rank Checker
A search rank checker is one of the fundamental SEO tools used today, and using this tool will allow you track and monitor your presence on search engines such as the ones mentioned above. Search rank checkers track specific keywords that relate to your business and you can compare your current ranking to previous placings quickly and easily. This tool allows you to track your specific URL or web domain as well as your local search profile.
The SEO check-up tool is a directory listing audit which determines what other sites mention your business and what exactly they say about it. This tool will also show what additional information is carried on these other sites, such as if they have an address for your business or a contact phone number. An SEO check-up will analyse your competitors and check to see if your website or webpage has been owner verified and if you are currently placed in the correct local search profile category.
This is a very handy and beneficial tool to use and it identifies and locates various sites that have linked directly to your business via a citation. The citation tracker creates graphic reports detailing new citations allowing you to see your site or page’s online progress. This tool also identifies your competitor’s citations and gives you the advantage of finding new and unique opportunities to expand your online presence.
Choosing the Right Tools
There are many more types of SEO tools you can use to expand your online presence and search engine ranking, and I urge you to spend some time researching what else is on offer. The best way to determine which products and packages are most suitable for your business is to examine your size, amount of employees and how many clients you currently have.
You can then use this information to make the correct decision. So, for instance, if you have a small business the best SEO tools for you to use will be provided by a local SEO specialist like Brightlocal.
About Author: James Murphy understands the importance of reinvigorating existing websites with new and fresh content, and how doing do so can greatly benefit a business of any size. James enjoys spending his free time writing fiction.